People throughout El Paso celebrate el Día de Reyes, or the Ephiphany, on January 6th by gathering around and sharing a traditional bread called a rosca de reyes. Decorated with sprinkles, jellied fruit, and sugar paste, the bread includes at least one small plastic baby Jesus. Many eat it with a cup of hot chocolate or champurrado.
Each year, Food City Supermarkets bakes and sells over a thousand roscas in January. Each one made from scratch and baked in our artisan-made domed brick ovens, many customers count on Food City for their rosca. When asked why so many people buy their rosca from Food City, Robert Reynolds, Food City’s Bakery Manager, simply says, “Because they’re delicious and they’re fresh.”
Traditionally, the one who finds the baby Jesus in their slice of bread is expected to host a party on February 2nd, el Día de la Candelaria. Reynolds says he’s found the baby Jesus many times and throws parties for the Super Bowl.
Food City offers three sizes of roscas. The large is about two feet in length, has four baby Jesus’, and sells for $19.49. The medium is about 16 inches long, has two baby Jesus’, and sells for $10.69. The small is about 12 inches long, has two baby Jesus', and sells for $5.69. The bread is sold at all three Food City locations from now until January 6th.